Hey There
Welcome! I’m Sabrina Joyce (CMP, DES) — event leader to global brands and boutique clients alike. I create elevated experiences that bring strategy, creativity, and flawless execution together.
Over the past 12+ years, I’ve led incentive programs, conferences, and sales kickoffs for top brands like Google, LinkedIn, Intuit, and more. I’ve driven ROI through meticulously planned events and delivered NPS scores between 95–100, saving clients thousands in budget while amplifying impact.
Every program — from intimate executive gatherings to 3,000-person conferences — is crafted to blend brand storytelling with guest-first experiences. I also lead branded booth activations at global events with 20,000+ attendees. Across all formats, I partner closely with marketing, product, and leadership teams to deliver measurable success across global time zones.
Now, I’m doing this full-time through Catalyst 360 Events—helping clients build scalable event strategies and white-glove executions, whether remote or on-site.
Let’s make your next event memorable, meaningful, and undeniably on-brand.
All About Me
Areas of Expertise
Global Event Strategy & ExecutionLed end-to-end planning for events across the globe — from high-touch executive programs to full-scale conferences with up to 3,000 attendees. Also led branded booth experiences at global industry events with 20,000+ participants, including NAB, AWS re:Inforce, and Google Cloud Next. Experience spans both internal and external events, including incentives, sales kickoffs, customer summits, and strategic activations.
Team Leadership & Collaboration
5+ years of people leadership experience, managing teams of 3–17 event producers and coordinators. Known for building empowered, high-performing teams that deliver best-in-class programs.
Cross-Functional Program Management
Partner seamlessly across marketing, product, sales, legal, security, and external agencies to align event strategy with brand and business goals. Trusted collaborator who thrives in complex stakeholder environments.
Data-Driven Storytelling
Former Google analyst with deep expertise in using performance data to guide decisions. Build experiences that are measurable, scalable, and aligned with growth goals.
Creative Vision & Innovation
Obsessed with surprise-and-delight moments. Passionate about crafting brand experiences that break the mold — elevating events beyond logistics into storytelling.
Budget Management & ROI
Proven success managing budgets up to $20M, with a sharp focus on maximizing impact and efficiency. Known for delivering high NPS events while reducing spend.
Career Snapshot
Catalyst 360 Events (Freelance)
Managing Director | Jan 2025 – Present
Partnering with top brands on incentive programs, conferences, and experiential activations. Leading strategy and execution for projects ranging from global incentive trips to executive summits and trade show support.
SentinelOne
Senior Manager, Experiential & Events Marketing | Feb 2024 – Dec 2024
Intuit
Senior Program Manager, Sales Events | Jan 2022 – Feb 2024
Programs & Operations Manager, Sales Events | Oct 2020 – Jan 2022
Adecco (Contract at Google)
Senior Diversity Manager, Events – Women Techmakers | Nov 2017 – Apr 2019
LinkedIn
Global Program & Event Manager, R&D | Jul 2015 – Apr 2016
Google (11 years)
Staffing Programs Manager | Mar 2010 – Jun 2015
Program Analyst, People Operations | Nov 2008 – Mar 2010
AdWords Sales Manager | Jul 2007 – Oct 2008
AdWords Account Executive | Apr 2004 – Jun 2007
Education & Credentials
B.A. in Communications Advertising Studies – San Diego State University
Certified Meeting Professional (CMP) – Events Industry Council, renewed 2024
Digital Event Strategist (DES) – PCMA, 2024
Hybrid & Virtual Event Director – PCMA, 2024
Event Planning Certificate – NY Institute of Art & Design, 2017
Awards
Intuit – Dare Greatly Award (2022, from EVP Alex Chriss)
15+ Spotlight Awards for innovation, impact, and excellence